Social Media Essentials Masterclass

With Sue Llewyln


If you struggle to keep up with all the changes in social media and need some help getting started, or you just want to refresh your skills and discover the latest tips and tricks then this Masterclass is for you. 

This one-hour session will give you a clear overview of the current changing digital landscape, online behaviours and emerging trends – what’s hot and what’s not on social. 

We’ll look at

  • Platforms and users: who’s using which platforms and why
  • How to develop a social mindset and why psychology is the key to success
  • What makes shareable content
  • Algorithms and jargon: what does it all mean and why is it important
  • Hashtags: when and how to use them or not
  • Pitfalls and how to avoid them
  • Plus a personalised Q&A

At the end of this short Masterclass, participants will have a better understanding of the topic, what’s going on in the world of social media and feel more confident about using it.  
Places are limited to 25 per session.

If anyone would like to develop their personal brand and professional profile or find out how to use LinkedIn effectively, they would be encouraged to attend one of the other Masterclasses coming up.

Secure your place through the Arclife app.

Hosted by ARC, join Sue Llewellyn for an exclusive Masterclass for ARC based organisations only.

About your trainer

Sue is a former BBC journalist turned social media consultant and trainer. Since 2008 she’s helped over 7000 people to find their voice and make an impact online, on social media and on air – including many of the most recognisable faces in British broadcasting.  Her clients include the BBC, The Foreign and Commonwealth Office, The Wellcome Trust, The Crick Institute and CRUK.

Find Sue on Twitter or connect on LinkedIn and if you have any questions, please feel free to DM her before the session.  Following the Masterclass, each participant will receive a handout packed full of useful tips.

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