21st Mar 2023

Building your personal brand on social media

What is a personal brand and how do you build it?

In a nutshell, your personal brand is the image you present to the world – whether that’s in person, online or on air.  

And it’s not just about becoming an influencer on Instagram.  By showcasing your expertise and experience, you build trust and credibility.  And, by adding more of your personality, you enhance your professional reputation.

So how exactly can you balance the personal with the professional and how can you make an impact on social media without getting into trouble?

Well, it all starts with making a great first impression and having a clear plan for your channels and content. 

In this Masterclass you’ll learn how to develop and manage your online presence and use social media to promote your work. We’ll start by guiding you through the basics of building an effective profile and what it takes to make an impact on social and traditional media

You will learn

·         what steps to take to build your personal brand and stand out from the crowd

·         how to find your voice and use it to enhance your reputation

·         essential tips for building an audience and engaging your network

·         how to generate ideas for what to say on social media and what to avoid

At the end of this short Masterclass, participants will have more confidence to build their personal brand and understand what they need to do to promote themselves and their work online.   

Register your place via the ARCLife app.

Hosted by ARC, join Sue Llewellyn for an exclusive Masterclass for ARC based organisations only.

About your trainer

Sue is a former BBC journalist turned social media consultant and trainer. Since 2008 she’s helped over 7000 people to find their voice and make an impact online, on social media and on air – including many of the most recognisable faces in British broadcasting.  Her clients include the BBC, The Foreign and Commonwealth Office, The Wellcome Trust, The Crick Institute and CRUK.

Find Sue on Twitter or connect on LinkedIn and if you have any questions, please feel free to DM her before the session.  Following the Masterclass, each participant will receive a handout packed full of useful tips.

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